Intelligence Report  December 14, 2016

Omnichannel 2016

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Intelligence Report

From its inception, digital has accelerated the opportunities for always-on interaction and sales channels, but it's taken a while for the retail industry (via infrastructure and technology) and consumers (via behavior and devices) to reach full omnichannel potential. L2's analysis found that while most retailers are getting the basics right, leaders break away by employing omnichannel tactics and technologies across the entire retail operation.

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