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The retail apocalypse has begun to subside as brands adapt to a channel-agnostic world. Retailers and direct-to-consumer goods leading the charge balance a right-sized brick-and-mortar footprint with a digitally powered marketing and fulfillment strategy. The fifth annual Omnichannel L2 Intelligence Report evaluates 97 US and 15 UK brands, benchmarking how consistently they communicate the value of omnichannel retail to customers across digital touchpoints.
Omnichannel Briefing 2018
February 1, 2018
L2 Research Briefing
At this breakfast briefing, Gartner L2 will present the findings from the 2019 Omnichannel Intelligence Report. The sixth annual report focuses on how brands are using digital to drive customers to stores, innovate the shopping experience and provide customer service. The presentation will include a deep dive into the mix of email, social media, display advertising, mobile and site-specific data and reveal which brands are establishing best practices and delivering a robust omnichannel experience.