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The retail apocalypse has begun to subside as brands adapt to a channel-agnostic world. Retailers and direct-to-consumer goods leading the charge balance a right-sized brick-and-mortar footprint with a digitally powered marketing and fulfillment strategy. The fifth annual Omnichannel L2 Intelligence Report evaluates 97 US and 15 UK brands, benchmarking how consistently they communicate the value of omnichannel retail to customers across digital touchpoints.