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The death of brick-and-mortar stores has been greatly exaggerated, evidenced by Amazon’s Whole Foods acquisition and rebounding performance among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to an omnichannel world by internalizing the customer-first mindset, and blending digital and physical commerce via tools like live in-store inventory, localized search results, drive-to-store display ads and more.
March 14, 2019
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L2 Research Briefing
At this breakfast briefing, Gartner L2 will present the findings from the 2019 Omnichannel Intelligence Report. The sixth annual report focuses on how brands are using digital to drive customers to stores, innovate the shopping experience and provide customer service. The presentation will include a deep dive into the mix of email, social media, display advertising, mobile and site-specific data and reveal which brands are establishing best practices and delivering a robust omnichannel experience.