Intelligence Report  July 30, 2014

Omnichannel Retail 2014

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An extensive store network – briefly recast as a liability in the Amazon Era – is earning back its reputation as an asset. This report examines the efforts of 100 retailers to drive customers from clicks to bricks and back again. L2 attempts to determine the brands and best practices that are removing organizational and technological barriers to deliver a true omnichannel experience.

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