Intelligence Report  September 14, 2015

Omnichannel Retail 2015

Already a client? Login to download
Intelligence Report

Organizations still think about omnichannel as an extension of their digital business–or as a sexier name for e-commerce–evidenced by the fact that 41 percent of executives in senior omnichannel roles come directly from an e-commerce background. By failing to adopt a holistic approach, retailers miss the opportunity for clicks/bricks interplay. This report examines the efforts of retailers to drive customers from site to store and back again. L2 attempts to determine the brands and best practices that are removing organizational and technological barriers to deliver a true omnichannel experience.

Other Resources
Graphs lock

Video Overview

play

Omnichannel Retail 2015

September 11, 2015
· 31,364 views

Organizations still think about omnichannel as an extension of their digital business–or as a sexier name for e-commerce–evidenced by the fact that 41 percent of executives in senior omnichannel roles come directly from an e-commerce background. By failing to adopt a holistic approach, retailers miss the opportunity for clicks/bricks interplay. This report examines the efforts of retailers to drive customers from site to store and back again. L2 attempts to determine the brands and best practices that are removing organizational and technological barriers to deliver a true omnichannel experience.

L2 Research Briefing

play

[codepeople-post-map] The second annual Clicks & Mortar clinic will examine how deft retailers are using digital as the connective tissue between their site, store and the consumer. Topics will include a review of the latest technologies and their impact on the ecosystem, innovation in retailing and case studies of the emerging winners and losers.

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.