Gartner L2 Digital IQ Index  March 8, 2016

OTC Health Care

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Gartner L2 Digital IQ Index

Despite a growing market for OTC Health Care brands, the channels through which consumers typically purchase these products have remained relatively static. Digital platforms provide an opportunity for brands to provide highly sought educational content, guide the shopper with diagnostic and comparison tools, and encourage purchase with aptly positioned promotional offers.

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OTC Health Care 2016

March 8, 2016
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Despite a growing market for OTC Health Care brands, the channels through which consumers typically purchase these products have remained relatively static. Digital platforms provide an opportunity for brands to provide highly sought educational content, guide the shopper with diagnostic and comparison tools, and encourage purchase with aptly positioned promotional offers.

L2 Research Briefing

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Chief Strategy Officer & Co-Founder Maureen Mullen and Research Lead Emily Robota presented actionable insights from L2's Digital IQ Index: OTC Health Care. The study benchmarks the digital performance of 56 brands operating in the U.S. by comparing execution of site & e-commerce, digital marketing, social media, and mobile strategies.

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Emily Robota Research Lead

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