Gartner L2 Digital IQ Index  March 8, 2016

OTC Health Care

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Gartner L2 Digital IQ Index
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Despite a growing market for OTC Health Care brands, the channels through which consumers typically purchase these products have remained relatively static. Digital platforms provide an opportunity for brands to provide highly sought educational content, guide the shopper with diagnostic and comparison tools, and encourage purchase with aptly positioned promotional offers.

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