Insight Report  March 29, 2017

OTC Health Care: Site & E-Commerce Optimization

Insight Report

As over-the-counter (OTC) brands start to boost their digital presence, brand site optimization is set to become an even more crucial component of OTC marketing strategies. In a shifting market, targeted brand site investments will help brands to capitalize on e-commerce growth.

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Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.