Gartner L2 Digital IQ Index  September 29, 2015

Personal Care: U.S. 2015

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Personal Care does not command the same share of wallet via e-commerce as it does in physical retail. Disruptors have capitalized on the replenishment opportunity, however, traditional manufacturers are still developing winning e-commerce strategies by working with key e-tailer partners (e.g., Amazon, Walmart, etc.) and leveraging their scale and customer data. The 2015 Digital IQ Index: Personal Care U.S. benchmarks the digital performance of 72 brands operating in the U.S. market, with a supplement on disruptor subscription services (Dollar Shave Club, et al.) and their e-commerce, search marketing, and social media initiatives.

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Personal Care: U.S. 2015

September 29, 2015
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As a category, Personal Care does not command the same share of wallet via e-commerce as it does in physical environments. Disruptors have consequently capitalized on the replenishment opportunity in an industry tethered to traditional retail formats. However, traditional manufacturers can still develop a winning e-commerce strategy by working closely with key e-tailer partners (e.g., Amazon, Walmart, etc.) and leveraging their scale and customer data - advantages that no individual brand can match. The 2015 Digital IQ Index: Personal Care U.S. benchmarks the digital performance of 72 brands operating in the U.S. market. This year's study also includes a supplement on disruptor subscription services (Dollar Shave Club, et al.) and their e-commerce, search marketing, and social media initiatives.

L2 Research Briefing

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[codepeople-post-map] This event will review findings from the The Digital IQ Index: China Beauty & Personal Care, which benchmarks the digital competence of global beauty brands in the Chinese market and looks at the trends and best practices unique to that region.

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