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Gartner L2 Digital IQ Index
Over the past year, Amazon Prime customers have signaled a growing propensity to include Personal Care items in their shopping baskets. With over 80 percent of Personal Care brands actively facilitating handoffs to authorized e-tailers, early investments by select enterprises are paying off. While legacy brands struggle to optimize their online visibility and corresponding share of shelf, upstart subscription brands are rapidly recognizing prime valuations built on established digital aptitude. As enterprises absorb these new assets into their portfolios, the stage is set for further industry disruption.