L2 Digital IQ Index
The 2015 Digital IQ Index: Personal Care China assesses the digital performance of 75 Personal Care brands, spanning eight product categories. Today, 15 percent of Personal Care sales in China are generated online. Digital competence is no longer a differentiator, but table stakes. While multinational brands still lead in average Digital IQ, Chinese brands demonstrate an advantage across several forward-leaning metrics.This study examines Personal Care brands with respect to site and e-commerce, digital marketing, social media, and mobile efforts in the region, with a particular focus on brand performance across local e-tailers.