Gartner L2 Digital IQ Index  June 11, 2015

Personal Care: China

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Gartner L2 Digital IQ Index

The 2015 Digital IQ Index: Personal Care China assesses the digital performance of 75 Personal Care brands, spanning eight product categories. Today, 15 percent of Personal Care sales in China are generated online. Digital competence is no longer a differentiator, but table stakes. While multinational brands still lead in average Digital IQ, Chinese brands demonstrate an advantage across several forward-leaning metrics.This study examines Personal Care brands with respect to site and e-commerce, digital marketing, social media, and mobile efforts in the region, with a particular focus on brand performance across local e-tailers.

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Personal Care: China

June 11, 2015
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The 2015 Digital IQ Index: Personal Care China assesses the digital performance of 75 Personal Care brands, spanning eight product categories. Today, 15 percent of Personal Care sales in China are generated online. Digital competence is no longer a differentiator, but table stakes. While multinational brands still lead in average Digital IQ, Chinese brands demonstrate an advantage across several forward-leaning metrics.This study examines Personal Care brands with respect to site and e-commerce, digital marketing, social media, and mobile efforts in the region, with a particular focus on brand performance across local e-tailers.

L2 Research Briefing

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  At this research briefing, L2 Co-founder and Head of Research Maureen Mullen will summarize insights gleaned from a year’s worth of research and education while giving member brands a window into 2016 predictions. The briefing will include data-driven insights, trends and best practices specific to the Asian markets to help brands make digital investment decisions.

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