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The inaugural Personal Care Germany Digital IQ Index assesses 59 Personal Care brands across nine categories: Hair Care, Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics. The dominance of discounters in the grocery market has stunted the development of a robust online supermarket experience in Germany leaving the playing field wide open for Amazon. This study looks at the e-tailer environment, enterprise investments, and brands performance across their digital touch points.