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The inaugural U.K. Personal Care Digital IQ Index assesses 67 Personal Care brands across nine categories: Hair Care, Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics. E-tailers are racing ahead of brands in digital sophistication in the U.K.. While supermarkets forge ahead with Click & Collect, Boots.com is taking on Amazon.co.uk. Both platforms are leading in a number of digital indicators including search and e-commerce experience. This study looks at the e-tailer environment, enterprise investments, and brands performance across their digital touch points.
Personal Care: U.K. 2014
October 20, 2014
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In this new video, L2 researcher Giulia Prati speaks about the great divide in the UK Personal Care market. Retailers of Personal Care items, mainly supermarkets, have been incredibly innovative in e-commerce fulfillment and site sophistication. As a result of their efforts 35% of UK shoppers used click-and-collect in 2013, a higher percentage than in the US or Germany. Supermarkets are innovating by building lockers in unexpected but highly trafficked locations such as train stations and airports. Meanwhile, personal care brands have been slow to integrate e-commerce. For more on the digital competence of 67 personal care brands in the UK, download a copy of the Digital IQ Index: Personal Care |UK. http://www.l2inc.com/research/personal-care-u-k-2014 View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc