Gartner L2 Digital IQ Index  October 20, 2014

Personal Care: U.K. 2014

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Gartner L2 Digital IQ Index

The inaugural U.K. Personal Care Digital IQ Index assesses 67 Personal Care brands across nine categories: Hair Care, Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics. E-tailers are racing ahead of brands in digital sophistication in the U.K.. While supermarkets forge ahead with Click & Collect, is taking on Both platforms are leading in a number of digital indicators including search and e-commerce experience. This study looks at the e-tailer environment, enterprise investments, and brands performance across their digital touch points.

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