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L2 Digital IQ Index
The Digital IQ Index: Personal Care study attempts to quantify the digital competence of 82 U.S. Personal Care brands across eight categories: Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics (new in 2014). This year's Index specifically takes a close look at e-tailer investments, long-tail search optimization, and email efforts.