Gartner L2 Digital IQ Index  October 6, 2014

Personal Care: U.S. 2014

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Gartner L2 Digital IQ Index

The Digital IQ Index: Personal Care study attempts to quantify the digital competence of 82 U.S. Personal Care brands across eight categories: Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics (new in 2014). This year's Index specifically takes a close look at e-tailer investments, long-tail search optimization, and email efforts.

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Personal Care: U.S. 2014

October 6, 2014
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The Digital IQ Index: Personal Care study attempts to quantify the digital competence of 82 U.S. Personal Care brands across eight categories: Bath & Shower, Diapers, Shaving & Hair Removal, Sun Care, Oral Care, Deodorants, Sanitary Protection, and Personal Care Electronics (new in 2014). This year’s Index specifically takes a close look at e-tailer investments, long-tail search optimization, and email efforts. Top 10 Ranking (out of 82 Brands) 1. Gilette 2. Huggies 3. Olay . 4. Dove. 5. Pampers 5. Oral-B 8. U by Kotex 8. Neutrogena 10 Crest 10. Gillette Venus Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

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