Gartner L2 Digital IQ Index  May 15, 2019

Personal Care US 2019

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Between consumers’ demand for natural and sustainable products, retailers’ profitability demands and an evolving digital marketing ecosystem, personal care brands face abundant challenges. After grappling with eroding market shares over the last few years, CPG giants have fought back. While some have turned toward acquisitions, others have doubled down on digital marketing while expanding their e-commerce and direct-to-consumer capabilities.

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Personal Care US 2019

July 15, 2019
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