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Between consumers’ demand for natural and sustainable products, retailers’ profitability demands and an evolving digital marketing ecosystem, personal care brands face abundant challenges. After grappling with eroding market shares over the last few years, CPG giants have fought back. While some have turned toward acquisitions, others have doubled down on digital marketing while expanding their e-commerce and direct-to-consumer capabilities.
Personal Care US 2019
July 15, 2019
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L2 Research Briefing
At this L2 briefing, we will review the ranking and key findings from our annual Digital IQ Index: Personal Care. The Index analyzes and benchmarks the digital competence of more than 80 U.S. Personal Care brands identifying digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.