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Pet care e-commerce sales are skyrocketing, and conglomerates must either keep pace with digital and e-commerce innovation or lose to the underdog. As Amazon and Chewy lower barriers to entry for independent brands and platforms like Google and Dog Food Advisor help customers make smarter purchase decisions, it is increasingly important for established brands to make competitive digital investments. Winners and losers will be determined by how effectively they allocate incremental investment across the digital ecosystem. The first annual L2 Digital IQ Index: Pet Care US benchmarks the digital performance of 43 pet care brands operating in the US.