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China now outnumbers the U.S. and Germany for the largest number of outbound tourists and is on course to become the largest domestic travel market. To capture this growth opportunity, prestige hotel brands must build brand awareness and drive bookings with consumers who have low awareness of international brands and few loyalties. A robust digital marketing presence can level the playing field, especially for brands with no Chinese presence.
L2 Research Briefing
[codepeople-post-map] At this research briefing, L2 Co-founder and Head of Research Maureen Mullen will summarize insights gleaned from a year’s worth of research and education while giving member brands a window into 2016 predictions. The briefing will include data-driven insights, trends and best practices specific to the Asian markets to help brands make digital investment decisions.