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Gartner L2 Digital IQ Index
As digital delivery sales increase and foot traffic stalls, leading restaurant brands are innovating to revive a lagging industry. Courier services like GrubHub and UberEATS, and restaurant discovery platforms like Yelp and Google Maps eat away at established brands' organic Google search visibility. To stay ahead of the curve, Index brands must invest in merchandising on these third-party platforms in addition to cultivating their owned properties. Competitive fulfillment capabilities and meaningful loyalty offerings across desktop and mobile will differentiate winning brands as customers increasingly turn to digital to decide where to eat.
Top Restaurant Brands in Digital 2017
October 18, 2017
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The top spot in L2’s inaugural Digital IQ Index: Restaurants doesn't belong to a conventional eatery. This mobile-first brand boasts a best-in-class app and dominates social media. Its Instagram account generates a third of all brand interactions across the major social platforms. See which brand scored the number one spot in L2's inaugural Digital IQ Index: Restaurants US, which benchmarks the digital performance of 126 brands.