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Gartner L2 Digital IQ Index
As digital delivery sales increase and foot traffic stalls, leading restaurant brands are innovating to revive a lagging industry. Courier services like GrubHub and UberEATS, and restaurant discovery platforms like Yelp and Google Maps eat away at established brands' organic Google search visibility. To stay ahead of the curve, Index brands must invest in merchandising on these third-party platforms in addition to cultivating their owned properties. Competitive fulfillment capabilities and meaningful loyalty offerings across desktop and mobile will differentiate winning brands as customers increasingly turn to digital to decide where to eat.