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Comfort food reigns as consumers prioritize relaxation and show an increased desire to stay home and order delivery. Restaurant leaders are using digital assets to improve convenience for customers, enabling them to order their favorite meals for pickup and delivery. But as consumers increasingly turn to couriers, restaurant brands need to decide whether and how to work with them. As couriers further threaten customer loyalty, restaurants need to utilize their CRM data and build visibility and buzz on search and social media to stay ahead.