Insight Report  November 6, 2017

Restaurants US: Localization & Discovery

Already a client? Login to download

Google search volume of unbranded restaurant keywords like “pizza near me” is growing faster than branded keyword search volume, indicating that undecided consumers increasingly defer to Google to choose where to eat. Restaurants Index brands must optimize their location pages nationally on major discovery platforms Google Maps and Yelp to appear against unbranded queries in both on-platform and second-order search.

Other Resources

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.