Insight Report  November 6, 2017

Restaurants US: Localization & Discovery

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Google search volume of unbranded restaurant keywords like “pizza near me” is growing faster than branded keyword search volume, indicating that undecided consumers increasingly defer to Google to choose where to eat. Restaurants Index brands must optimize their location pages nationally on major discovery platforms Google Maps and Yelp to appear against unbranded queries in both on-platform and second-order search.

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