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Toughening market conditions in Europe have prompted a digital arms race among British and French retailers to differentiate themselves in crowded markets. Squeezed by digitally lacking but enormously successful Aldi and Lidl in bricks-and-mortar, and aggressive expansion from Amazon and Ocado in digital, retailers from Tesco to Carrefour to Argos are ramping up omnichannel efforts to retain market share, following in the footsteps of electronics retailers who have invested ahead of the curve. Meanwhile, retailers in Germany fall behind their counterparts in the UK and France, creating a void Amazon is rushing to fill. The first annual Digital IQ Index: Retail Europe benchmarks 58 European retailers across three categories (Non-Grocery, Grocery, and Hypermarket) across the UK, France, Germany, Italy, and Spain.