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E‑commerce competition among UK retailers has led to notable in‑market innovation, but continental Europe still represents an opportunity for enterprising retailers to improve digital sophistication and grow online sales. A small group is taking all of the spoils—Tesco and E.Leclerc control much higher e‑commerce market share than they do offline. The gap is widening between retailers that get digital and those that do not. As Amazon continues to aggressively expand in Europe, Index retailers must match the e‑tailer’s pace of innovation or risk hitting a point of no return. The second annual L2 Digital IQ Index: Retail Europe benchmarks the digital performance of 74 large-format retailers in grocery, pharmacy, consumer electronics, home improvement, discounting, and hypermarket retail across the UK, France, Germany, Italy, and Spain.