Insight Report  February 8, 2016

Retail Innovations: Omnichannel

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While pureplay brands seek to disrupt their core industries and exemplify best-in-class examples of digital innovation, they are still working to unlock a sustainable business model. Traditional brick and mortar retailers can capitalize on this opportunity by shifting their perspective—viewing their physical footprint as a potential strength, rather than a weakness in the tug-of-war for shopper dollars.

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