Insight Report  October 26, 2017

Retail US: Digital Drive to Store

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Insight Report

Digital tools and omnichannel integrations serve as valuable channels to promote store offerings that brands cannot replicate online. Though big box and department store brands have widely adopted these features, few sufficiently promote them on digital platforms, thereby missing the opportunity to get multichannel shoppers in store.

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Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.