Insight Report  December 17, 2018

Retail US: Driving Sales With Mobile Search

Already a client? Login to download

When it comes to mobile search on Google, organic visibility correlates more than paid visibility with sales across apparel, shoes and accessories categories. However, mobile ad formats can drive sales for specific subcategories and retailer private labels. They can also generate awareness surrounding assortment and fulfillment alternatives. Gartner L2 collaborated with Rakuten Intelligence, formerly known as Slice Intelligence, to assess how different Google result types move mobile shoppers through the purchase funnel.

Other Resources
Graphs

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.