Insight Report  January 16, 2018

Retail US: Holiday 2017

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Insight Report

The holiday season is a critical time for the retail industry, demanding adaptive digital marketing strategies and competitive fulfillment for online orders. In 2017, leading brands strategically invested in SEM for in-demand toys, clearly communicated holiday fulfillment options and deadlines, and supported procrastinators with last-minute gifting solutions.

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