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Search remains a key channel across the digital funnel, from raising awareness to driving conversions, but many brands have failed to keep pace with its rapid evolution. Best-in-class brands actively manage their investments across an ever-expanding search ad landscape while effectively managing their digital presence — including on Google’s self-managed knowledge panel and business listings.
L2 Research Briefing
Join Gartner L2 to discuss the findings from our inaugural report Search: Best in Class, which benchmarks the deployment and execution of best in class search strategies by 100+ brands across several industries. The session will focus on marketing paid search. We’ll specifically review our findings in keyword selection, paid visibility, white space assets (e.g., knowledge graphs, store profiles), and ad features/extensions.