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A social media shakeout is looming as clear winners and losers begin to emerge. As the cost of social increases and budgets remain constrained and brands will be forced to pick their partners. The second annual L2 Intelligence Report: Social Platforms assesses the social investment and performance of 382 brands across eight verticals (Auto, Beauty, Beer, Fashion, Personal Care, Retail, Sportswear, and Watches & Jewelry) across 17 platforms. This report offers insight into which brands and platforms are effectively navigating the shifting social landscape.
Social Platforms 2014
November 4, 2014
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A social media shakeout is looming as clear winners and losers begin to emerge. Brands on average are present on 7.5 social platforms. As the cost of social increases and budgets remain constrained, this is unsustainable and brands will be forced to pick their partners. The surge of mobile device use is spurring innovation in ad serving and tracking technologies. Facebook is leveraging user-based single sign-on (SSO) and registration data to enable personalized marketing communications and cross-platform attribution. Google is developing its own alternatives, as are other players with user-based data assets, including Apple, Twitter, Yahoo, Amazon. Social Media Platforms Analyzed in the Study: Facebook Instagram Youtube Twitter Google+ Pinterest Sina Weibo WeChat Youku Tumblr Vine Wanelo Tudou Snapchat LINE KakaoTalk Weishi Learn more and download an excerpt at http://www.l2inc.com/research/social-platforms-2014 View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
L2 Research Briefing
[codepeople-post-map] Join L2 Co-Founder and Head of Research, Maureen Mullen, for a two-part briefing featuring key findings from our Social Platforms and Video Intelligence Reports. The briefing will include data-driven insights and trends from an examination of over 250 iconic brands and look at global trends as well as performance and best practices specific to the Asian markets. Our goal is to provide actionable insights to help brands make digital investment decisions, drive engagement and spur community growth.