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A social media shakeout is looming as clear winners and losers begin to emerge. As the cost of social increases and budgets remain constrained and brands will be forced to pick their partners. The second annual L2 Intelligence Report: Social Platforms assesses the social investment and performance of 382 brands across eight verticals (Auto, Beauty, Beer, Fashion, Personal Care, Retail, Sportswear, and Watches & Jewelry) across 17 platforms. This report offers insight into which brands and platforms are effectively navigating the shifting social landscape.