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The surge of mobile device use is spurring innovation in ad serving and tracking technologies. Facebook is leveraging user-based single sign-on (SSO) and registration data to enable personalized marketing communications and cross-platform attribution. Google is developing its own alternatives, as are other players with user-based data assets, including Apple, Twitter, Yahoo, Amazon.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 Founder and Chairman Scott Galloway will share L2 data and insights on the two hottest platforms among millennials. The briefing will preview L2 research findings, compare and contrast best practices and use cases across Snapchat and Instagram offering brands actionable insights to inform their social strategy.