Insight Report  January 15, 2015

Social Platforms: Single Sign-On

Already a client? Login to download

Jump to Section

open
Insight Report

The surge of mobile device use is spurring innovation in ad serving and tracking technologies. Facebook is leveraging user-based single sign-on (SSO) and registration data to enable personalized marketing communications and cross-platform attribution. Google is developing its own alternatives, as are other players with user-based data assets, including Apple, Twitter, Yahoo, Amazon.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.