L2 Digital IQ Index  November 7, 2014

Specialty Retail 2014

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L2 Digital IQ Index
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L2’s 5th annual Digital IQ Index: Specialty Retail attempts to quantify the digital competence of 82 specialty retail brands in the U.S. market. Digital winners consistently integrate online and offline channels, providing consumers with real-time local inventory data, and use brand communications to drive traffic to their retail footprint, rather than as a stand-alone arm.