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Gartner L2 Digital IQ Index
The recent positive outlook for U.S. retail sales obscures the grim reality that only a handful of brands are making headway while others struggle to keep doors open. Amidst growth through online channels, Specialty Retail frontrunners investing in digital marketing and omnichannel initiatives continue to win market share while pulling away from laggard peers. The 2015 Digital IQ Index: Specialty Retail benchmarks the digital performance of 73 Specialty Retail brands in the U.S. market covering Apparel, Beauty & Skincare, Home & Gift, Shoes & Accessories, and Watches & Jewelry.