L2 Digital IQ Index
Across the Specialty Retail landscape, declining foot traffic and increasing reliance on promotions undercut the efficacy of vertical store footprints established in the 90’s and 00’s. As e-commerce growth fails to fill the gap amidst intense competition from Amazon, retailers are turning their attention to customer acquisition and retention by doubling down on SEO and CRM investments. Amidst store closures, rebranding efforts, and mass restructuring impacting many brands, the elusive search for growth has been displaced by a more urgent goal—survival. The 7th annual Digital IQ Index: Specialty Retail report benchmarks the digital performance of 100 brands with a store footprint in the USA. The ranking includes brands from four product categories: Apparel & Accessories, Beauty & Skincare, Home & Gift, and Watches & Jewelry.