Gartner L2 Digital IQ Index  July 21, 2016

Specialty Retail 2016

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Across the Specialty Retail landscape, declining foot traffic and increasing reliance on promotions undercut the efficacy of vertical store footprints established in the 90’s and 00’s. As e-commerce growth fails to fill the gap amidst intense competition from Amazon, retailers are turning their attention to customer acquisition and retention by doubling down on SEO and CRM investments. Amidst store closures, rebranding efforts, and mass restructuring impacting many brands, the elusive search for growth has been displaced by a more urgent goal—survival. The 7th annual Digital IQ Index: Specialty Retail report benchmarks the digital performance of 100 brands with a store footprint in the USA. The ranking includes brands from four product categories: Apparel & Accessories, Beauty & Skincare, Home & Gift, and Watches & Jewelry.

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Specialty Retail 2016

July 21, 2016
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Across the Specialty Retail landscape, declining foot traffic and increasing reliance on promotions undercut the efficacy of vertical store footprints established in the 90’s and 00’s. As e-commerce growth fails to fill the gap amidst intense competition from Amazon, retailers are turning their attention to customer acquisition and retention by doubling down on SEO and CRM investments. Amidst store closures, rebranding efforts, and mass restructuring impacting many brands, the elusive search for growth has been displaced by a more urgent goal—survival. The 7th annual Digital IQ Index: Specialty Retail report benchmarks the digital performance of 100 brands with a store footprint in the USA. The ranking includes brands from four product categories: Apparel & Accessories, Beauty & Skincare, Home & Gift, and Watches & Jewelry.

L2 Research Briefing

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[codepeople-post-map] Join L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.

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