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Fast Fashion brands were among the last to embrace online retailing despite the aggressive global expansion of their physical retail stores. However, they have finally adapted, leveraging the high-turnover model to their advantage. By adding services that update customers on inventory availability, offering easy fulfillment options, and restocking based on trends customers react to on social media, Fast Fashion brands are capitalizing on the "see now, buy now" market.
L2 Research Briefing
[codepeople-post-map] Join L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.