Insight Report  December 6, 2016

Specialty Retail: Fast Fashion

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Insight Report

Fast Fashion brands were among the last to embrace online retailing despite the aggressive global expansion of their physical retail stores. However, they have finally adapted, leveraging the high-turnover model to their advantage. By adding services that update customers on inventory availability, offering easy fulfillment options, and restocking based on trends customers react to on social media, Fast Fashion brands are capitalizing on the "see now, buy now" market.

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