Insight Report  August 16, 2016

Specialty Retail: Google Maps Visibility

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Mobile Internet search trends indicate that consumers increasingly use their smartphones to discover and get directions to brick-and-mortar stores. Yet only 52 percent of Specialty Retail Index brands appear organically on first-page Google Maps search results for 50 sector-specific keyword searches. Brands are missing out on an opportunity to improve where they place in Google Maps search results.

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L2 Research Briefing


Join Gartner L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.

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