Insight Report  August 16, 2016

Specialty Retail: Google Maps Visibility

Already a client? Login to download
Insight Report

Mobile Internet search trends indicate that consumers increasingly use their smartphones to discover and get directions to brick-and-mortar stores. Yet only 52 percent of Specialty Retail Index brands appear organically on first-page Google Maps search results for 50 sector-specific keyword searches. Brands are missing out on an opportunity to improve where they place in Google Maps search results.

Other Resources
Graphs lock

L2 Research Briefing

play

Join Gartner L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.

Download Presentation (PDF) lock

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.