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With user interactions on Facebook declining for brands, promoting posts is a clear strategy to increase engagement. Despite the benefits, a majority of Specialty Retail brands are missing out on the opportunity, with only 10 percent of posts observed being promoted.
L2 Research Briefing
[codepeople-post-map] Join L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.