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Gartner L2 Digital IQ Index
The development and widespread adoption of digital and mobile technology has profoundly changed the way UK consumers shop and interact with retailers. As the UK's retail landscape evolves, brands need to adapt to mobile to provide effortless shopability. They should also take note of digital capabilities in Fast Fashion, which has been quicker than other retail categories to adapt to the digital world. The 2016 Digital IQ Index: Specialty Retail UK benchmarks the digital performance of 92 Specialty Retail brands operating in the UK market across four segments (Apparel, Beauty & Skincare, Homeware, and Shoes & Accessories).