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With fast fashion revolutionizing product lifecycles and Amazon redefining fulfillment expectations, legacy retailers are struggling to prioritize which threat to tackle first. While traditional retailers are using omnichannel investments to harness the potential of their established store networks, most will be forced to critically assess their store footprint and maximize the efficiency of every square foot. As the sector comes to rely more on e-commerce, specialty retail brands should aim to translate existing strengths into a digital context.