L2 Digital IQ Index
American specialty retailers are struggling to stay relevant as Amazon and online pure plays combine innovative experiences with rapid fulfillment. To differentiate themselves from online-only competitors, winning brands are leveraging their store networks to provide strong omnichannel services and compelling in-store experiences. With nearly all growth in the retail sector now taking place in the digital space, the future of retail will be decided by brands that continue to make targeted investments across channels. The seventh annual Digital IQ Index: Specialty Retail US report benchmarks the digital performance of 102 retailers across five product categories: apparel, beauty & skincare, home & gift, shoes & accessories, and watches & jewelry.