Gartner L2 Digital IQ Index  August 23, 2017

Specialty Retail US 2017

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Gartner L2 Digital IQ Index

American specialty retailers are struggling to stay relevant as Amazon and online pure plays combine innovative experiences with rapid fulfillment. To differentiate themselves from online-only competitors, winning brands are leveraging their store networks to provide strong omnichannel services and compelling in-store experiences. With nearly all growth in the retail sector now taking place in the digital space, the future of retail will be decided by brands that continue to make targeted investments across channels. The seventh annual Digital IQ Index: Specialty Retail US report benchmarks the digital performance of 102 retailers across five product categories: apparel, beauty & skincare, home & gift, shoes & accessories, and watches & jewelry.

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Specialty Retail US 2017

August 31, 2017
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American specialty retailers are struggling to stay relevant as Amazon and online pure plays combine innovative experiences with rapid fulfillment. To differentiate themselves from online-only competitors, winning brands are leveraging their store networks to provide strong omnichannel services and compelling in-store experiences. With nearly all growth in the retail sector now taking place in the digital space, the future of retail will be decided by brands that continue to make targeted investments across channels. The seventh annual Digital IQ Index: Specialty Retail US report benchmarks the digital performance of 102 retailers across five product categories: apparel, beauty & skincare, home & gift, shoes & accessories, and watches & jewelry.

L2 Research Briefing

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Join Gartner L2 for a briefing to review the rankings and key findings from our seventh annual Digital IQ Index®: Specialty Retail. The Index analyzes and benchmarks the digital competence of over 100 Specialty Retailers identifying digital strengths and weaknesses and ranks their performance across site, digital marketing, social media and mobile.

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