Gartner L2 Digital IQ Index  July 17, 2018

Specialty Retail US 2018

Already a client? Login to download

Specialty Retail is under assault. Traffic to desktop and mobile sites has decreased by 21 percent since 2017, with brands contending not only with Amazon, but also with the collective threat of direct-to-consumer disruptor brands. Index brands exhibit varied success at remaining competitive: Fast Fashion brands lead with elevated on-site merchandising and omnichannel capability, while home & gift brands struggle to compete via paid search on Google. With best-in-class merchandising, mobile-integrated loyalty offerings, and outsized social media performance, beauty brands continue to set the bar across digital dimensions.

Other Resources
Case Studies Archives

Specialty Retail US 2018

September 17, 2018

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.