Gartner L2 Digital IQ Index  August 14, 2019

Specialty Retail US 2019

Already a client? Login to download

Brands have dramatically improved fulfillment speed: a fifth of brands in the 2019 Index now offer free two-day shipping, and the number of brands offering next-day shipping has doubled. Recognizing that mobile accounts for 55% of online traffic on average in this sector, Index brands have more than tripled investment in mobile Showcase product ads year over year. Additionally, shoppable Instagram content has proliferated, cementing the social platform as an essential channel for product discovery. While fast fashion brands once exemplified the ability to quickly respond to trends, a new class of disruptive upstarts raise the bar for sophisticated, category-specific online experiences.

Other Resources
Case Studies Archives

Specialty Retail 2019 Briefing

August 16, 2019

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.