Gartner L2 Digital IQ Index  July 1, 2019

Spirits US 2019

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Online alcohol delivery is a bright spot of growth in a sector where consumers increasingly moderate consumption. Leaders are shifting budgets toward digital channels to capture consumer attention as preferences shift. These brands are leapfrogging laggards by combining digital investments and partnerships with key retailers and online publications to multiply their online reach and provide consumers with content and research information. As consumer preferences change, Index brands must change alongside them to remain top of mind.

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