Insight Report  April 29, 2015

Sportswear: Search & Advertising

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While search drives 49 percent of overall site traffic for Sportswear Index brands and display advertising drives only one percent, investment continues across both categories to increase top-of-mind awareness and propel conversions. The Sportswear category, however, lags behind others in programmatic advertising and misses opportunities to incorporate mobile-native features into search results.

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