Insight Report  April 29, 2015

Sportswear: Search & Advertising

Insight Report

While search drives 49 percent of overall site traffic for Sportswear Index brands and display advertising drives only one percent, investment continues across both categories to increase top-of-mind awareness and propel conversions. The Sportswear category, however, lags behind others in programmatic advertising and misses opportunities to incorporate mobile-native features into search results.

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