Insight Report  June 5, 2015

Sportswear: Social Media

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Sportswear brands successfully leverage consumer interest around sporting events and stars, tapping into the passion of fans and amateur athletes to exert greater influence beyond the gym. Brands in the category are stratified, however, between the giants that allocate huge marketing budgets to create massive social media communities and stay at the fore of platform sophistication, and the rest of the pack.

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