Insight Report  February 12, 2015

Super Bowl 2015: Video

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Insight Report

Social media has become a standard component of Super Bowl ad campaigns. A review of Super Bowl ads posted on YouTube and Facebook demonstrates that superior online performance requires a cohesive digital strategy, which can compensate for lower lesser levels of on-air TV spend. This year’s game has taken on additional significance as YouTube and Facebook compete for expanding online video ad revenues.

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