Insight Report  February 16, 2016

Super Bowl 2016: Digital Lessons

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Insight Report

With Super Bowl 50 drawing 111.9 million viewers, the event reinforced its cachet as a platform for brand-building, but the "echo effect" of ads on social media saw year over year decline. As social platforms rapidly mimic traditional media outlets, brands can no longer rely on viral strategies that have proven successful in prior years.

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