Intelligence Report  June 29, 2017

Video 2017

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Intelligence Report

Requiring adaptable approaches and diligent investments, digital video continues to pose challenges for most brands. Because viewer expectations and content dynamics vary drastically across platforms, industry leaders are allowing their strategic goals to shape creative choices and deployment tactics. To maximize reach and engagement, winning brands are strategically distributing spend, coordinating content deployment, and investing in innovative features like live video.

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