Intelligence Report  June 29, 2017

Video 2017

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Requiring adaptable approaches and diligent investments, digital video continues to pose challenges for most brands. Because viewer expectations and content dynamics vary drastically across platforms, industry leaders are allowing their strategic goals to shape creative choices and deployment tactics. To maximize reach and engagement, winning brands are strategically distributing spend, coordinating content deployment, and investing in innovative features like live video.

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Video 2017

July 6, 2017
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Digital video continues to pose challenges for most brands. Viewer expectations and content dynamics vary drastically across platforms, and optimizing engagement requires both adaptable approaches and diligent investments. To maximize reach and engagement, winning brands strategically distribute spend, coordinate content deployment, and invest in innovative features like live video. The third L2 Intelligence: Video report analyzes 60,000 videos and 293 video campaigns for 201 brands across social, site, mobile, and TV to determine which platforms and strategies drive the most engagement.

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