Insight Report  January 20, 2017

Video: Shifting Budgets

Already a client? Login to download
Insight Report

While video consumption across all platforms and devices has grown over the last two years, growth across mediums varies. Among top advertisers, TV advertising spend growth has become a fraction of social video spend growth. Nevertheless, TV accounts for 91 percent of all video ad spend, despite brands paying more for less.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.