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In L2’s last assessment of the Watches & Jewelry sector, luxury brands proved virtually invisible on Google search results on a wide array of unbranded keywords (e.g., “timepiece,” “engagement ring,” etc.) applicable to their individual category. The destinations appearing most frequently in search included major department stores, gray market outlets, and specialty retailers that feature more accessible price points for mass market consumers (e.g, Fossil, Zales, and Jared). However, new analysis reveals a wide spectrum of SEO/SEM strategies in play among Watch & Jewelry brands.