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L2 Digital IQ Index
After five years of unprecedented growth, a cloud of uncertainty has appeared over the Watches & Jewelry industry. As industry executives turn to digital channels in search of elusive growth, they face a stark reality: brand equity that took decades (if not centuries) to build does not transfer proportionately online. The 2015 Digital IQ Index: Watches & Jewelry benchmarks the digital performance of 66 Watch & Jewelry brands in the U.S. market.