L2 Digital IQ Index  February 20, 2018

Watches & Jewelry 2018

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L2 Digital IQ Index

After years of declining sales, 2017 marked a return to growth for the watches and jewelry sector. Many brands can point to growing demand from digitally native millennial consumers as well as renewed demand from China to account for this uptick. However, the outlook for the sector at large remains uncertain as several core threats, such as the rise of disruptors and ongoing loss of search visibility to unauthorized sellers, continue to go unaddressed.

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