Based in London, Ashley leads Client Strategy across European Retail and Consumer Goods sectors. As a thought leader for L2, Ashley actively advises European-based research and methodologies to benchmark the effectiveness of brands’ digital strategy. Through the Client Strategy group, Ashley counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand’s Digital IQ. Ashley began her career within Deloitte Consulting’s Strategy and Operations practice where she advised consumer-centric companies in organizational effectiveness. Here, she married industry best practices and internal reviews with analytic modeling to provide comprehensive recommendations for operational improvement.